DISQUS

Hotel eMarketer: Do Hoteliers Tweet? A Hotel Industry introduction to microblogging with Twitter

  • Nuno Valinhas · 11 months ago
    Hi guys!

    Very nice post :)

    I'me currently working as the E-Commerce for the recently created chain Tiara Hotels & Resorts www.tiara-hotels.com

    Due to the increase of new users in Twitter, I've decided to creat our own: http://twitter.ciom/TiaraHotels

    It's been a exciting experience, with many people following our posts (even though they are still not so regular as I wanted them to be!).

    I think that we're the first hotel chain to have twitter in Portugal. For that, I'm already happy! :)

    I'm still testing, and using, and exploring other twitters so there I could, in a near future, maxime our exposure and communication with twitter.

    Cheers,

    Nuno Valinhas
    nuno.valinhas@tiara-hotels.com
    www.tiara-hotels.com
  • hotel-emarketing · 11 months ago
    Great work Nuno :) Had a look at your twitter page at twitter.com/tiarahotels - do keep us posted on how well it works out for you!
  • Resideo.com · 11 months ago
    We're an OTA ( @resideo - http://twitter.com/resideo ) that's been using Twitter for many months now. We've got a small, but growing, community of followers and followees.

    We post news & info (renovations, etc.) about the 40,000+ hotels we have in our system, as well as special deals and discounts.

    We also try and assist folks who ask for help in finding & booking a hotel room.

    One of our staff is also maintaining a list of hotels using Twitter -- you can check it out here: http://resideorob.blogspot.com/2008/12/hotels-u...
  • hotel-emarketing · 11 months ago
    Thanks for the comment Robert - really happy to see that the industry is getting more proactive when it comes to online tools and trends!
  • Resideo.com · 11 months ago
    As are we! We actively seek and follow the hotels on Twitter that are part of our system, so that we can pass along info & news to our site visitors.

    Your screenshot from @mssinglemama -- we responded to her post and were able to help her find and book a hotel room:
    http://twitter.com/mssinglemama/status/1086351644

    :-)
  • hotel-emarketing · 11 months ago
    Amazing what technology can do for you if you just make the effort to use it! Thanks for the great example
  • Resideo.com · 11 months ago
    You're welcome!

    We've had tremendous success in answering calls for help. Some folks never see our replies (they may be new, or they may think we're spammers), but for the folks we have helped, it's been exciting.
  • Bill · 11 months ago
    Great post. We just got started with an integrated approach on Twitter, Facebook and Flickr and are already seeing a positive effect on our brand and guest experience.

    Just today for example our Twittering was mentioned in a blog post at http://tinyurl.com/9ac2xf called Twitter Can Be Used for Good.

    We're at http://twitter.com/HighPeaksResort (@highpeaksresort)

    Thanks
  • Jacqui Rose · 11 months ago
    I started using twitter for my hotel and golf course a few weeks ago! I am looking foward to growing our network and building customer loyalty. We have a few contests planned to launch in February as well as a weekly blog. You have been an invaluable resource in the start up phase. Thanks for your help!
  • Rob · 10 months ago
    What are your thoughts on how to measure whether the effort is converting into revenue? A "how did you find us" questinaire?
  • MacdonaldHotels · 9 months ago
    Being part of a Large Private Uk Group of Hotels, its been hard to get a focus group together before launching on Twitter, https://twitter.com/MacdonaldHotels https://twitter.com/BotleyPark

    But we are finding it a very nice way to get our Message across to potential guests travelling in our area, with instant offers for Room Rates and Availability of Golf Tee Times and Beauty Treatment times.

    I would be great to get some feeback from the end user ( our guests ), and this will be tackled late in our quest.

    Here's hopeing they like us.

    Regards

    MHR-Customer Service


    P.s Were finding it hard to locate the best software for Click through stats for promotion tracing, any ideas greatly appreciated.
  • Riz · 8 months ago
    There is a lot of buzz about hotels using Twitter, but does Twitter actually generate bookings or reservations?
  • Jonathan Moody · 7 months ago
    Interesting post and comments. I think the hotel industry has to be open to extracting customer insight and engagement from the full range of social media out there - microblogging (e.g. Twitter and others), social networks (Facebook and mmany others), forums (where you often get more meaningful discussions) and blogs.

    This insight can feed into improving services, engaging with customers, marketing and communications on a micro (hotel) up to macro (chain or group) level.
  • manny · 4 months ago
    Twitter is something very new for us, we are watching to see if there has been any real pick up in our business. Other Twitter members who are involved with the local chamber of commerce have taked notice. It isn't a costly marketing tool. I'd recommend it.

    I'm working with a company who handles the build out and posting of messages. Messages are posted daily, related to our hotel or events taking place in the area.

    www.twitter.com/hillsideinn

    www.twitter.com/wigwammotel